Video – How To Trademark a Name, Logo, or Any Other Branding Device
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Learn how to trademark a name, a logo, and many other types of trademarks - start by choosing the best online trademark registration service
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Check out the Video - How To Trademark a Name on my YouTube Channel
How To Trademark a Name – Part I
There are two categories of trademark registration services. The first are document filing companies. The sole function they perform is filing a trademark application using the exact information that you provide to them. These companies can not legally represent you at the U.S. Patent and Trademark Office (USPTO), so all correspondence from the USPTO will go directly to you.
How To Trademark a Name - Part II
Once a document filing company files your trademark application, their job is done. If the service does not include any work after the application is filed, or if they do not state that they will analyze the results of a trademark search, it is a document filing company. Only attorneys can do these things (in fact there are serious questions about whether document filing companies can even file your trademark application for you but that is the subject of another article).
The second category includes services provided by trademark attorneys. Simply put, any other service CAN NOT PROPERLY REGISTER YOUR TRADEMARK for you. This is because only an attorney can provide legal advice. Trademark attorneys can evaluate a trademark search, draft an appropriate specification of goods and services, advise of which filing basis is appropriate and respond to substantive issues raised by the USPTO Examining Attorney (this is just a short list).
How To Trademark a Name - Part III
The following is a list of the factors that differentiate the virtual trademark attorney offerings.
o Does the attorney include responding to “substantive office actions” or merely “non-substantive office actions in the flat fee?
o Do you get your money back if your trademark search reveals problems and you can’t file for your trademark?
o Does the attorney give you UNLIMITED consultation time included in the flat fee?
o How many classes of goods and services are included in the flat fee?
OTHER ‘TRADEMARK ATTORNEY SERIES’ VIDEOS:
What Makes a Trademark a Trademark?
Trademark Priority
Top 10 Trademark Filing Mistakes
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