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Start a trademark application with a trademark attorney who specializes in trademark law.  Trademark attorneys may work in corporations, law firms or in their own practices.  The types of functions performed by a  trademark attorney include filing and prosecuting trademark applications, conducting trademark searches and evaluating them, licensing trademarks, providing counsel on trademark use, providing trademark development strategy and trademark policies for large brand owners, trademark litigation, and many other task associated with acquiring or selling trademarks.   A trademark attorney is sometimes also a patent attorney.  Trademark attorneys do not require a special license, but they do benefit from experience.  The work of a trademark attorney combines attention to detail and a very creative approach to problem solving and thinking about solutions to trademark issues.  Trademark law is a very flexible, and market oriented, legal discipline, so it is important that a trademark attorney has a very good understanding of modern marketing techniques and an ability to think like a marketer.  It is important for trademark attorneys to understand other areas of intellectual property law such as trademarks, patents, and copyrights.  These legal disciplines often overlap.  An understanding of how trademarks fit within the context of intellectual property law as a whole can be a very critical part of maximizing IP protection for your products and services.

If you want to start a trademark application, it is crucial that you consider the value in hiring a trademark attorney.  It may seem that filing a trademark application is a very simple thing to do.  There are many websites that make it appear as if a trademark application is a simple form that anyone can complete.  This is far from the truth.  Trademark registration is a deceptively complicated procedure with many potential pitfalls for the unwary.  Hiring a trademark attorney is an investment that is well worth it in the long run.  For a relatively low flat fee, you can maximize your chances of getting the trademark registration that is the ultimate goal when filing a trademark application.  Only a trademark registration attorney know the nuances of trademark law that arise during the prosecution of a trademark application.  The first thing a trademark attorney will do before filing your trademark application is evaluate the trademark search and decide how to draft your goods and services to avoid conflicts with existing trademarks.  There are other issues that only an experienced trademark attorney can navigate, such as the description of a trademark, the parts of a trademark that can be registered, and the form of a trademark.  Most importantly, a trademark attorney can respond to any office action that the USPTO trademark attorney (whose job it is to examine the trademark application and issue relevant refusals called office actions) may issue.   In looking for a trademark attorney, you should find one who includes this type of work in the flat fee.  In short, by hiring a trademark attorney, you are giving yourself the best opportunity to take your trademark from application to registration.   A registration gives you the maximum legal benefits that are available for trademarks in the United States.